RevenueCat makes it easy to implement, analyze, and grow in-app subscriptions. GitHub 👉 https://xitter.twitterapi.xyz/t.co/iL1ewERMPD Quickstart 👉 https://xitter.twitterapi.xyz/t.co/6RS6r2AOVS
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This time yesterday ⏮️
Want to relive App Growth Annual? You can! We'll be sharing recordings of all four keynotes + our six virtual workshops soon.
In the meantime, use #AppGrowthAnnual to share your highlights from the day. We're loving seeing them!
We’re live! 🔴 Come join us for:
✅ How to set up Apple’s Retention Messaging
✅ Which messages and offers worked in the beta
✅ What’s possible with RevenueCat
app.livestorm.co/revenuecat/…
Holiday paywalls follow a playbook of their own.
Compared with 5,000+ regular ones we analyzed, more of them:
🛍️ Show a % discount (54–61% vs. 8%)
🛍️ Use urgency wording (about 1 in 3 vs. 4%)
🛍️ Offer a lifetime plan (35–38% vs. 17%)
🛍️ Show just one plan (30–36% vs. 20%)
Full breakdown 👇
revenuecat.com/blog/growth/h…
We're bring the Houseparty back to London — with added holiday cheer 🎄
Join RevenueCat, @sebi_io from @JetBrains and Rauno Järvinen from @RamenClubHQ for a day and night with London's app and AI scene.
Co-working & lightning talks. Good food, even better conversation.
🗓️ Dec 9
📍 Soho Works, Shoreditch
Limited spots, RSVP here → partiful.com/e/frtxC4OMcsOvE…
Apple Retention Messaging is live. What should yours say? Do you offer a discount? How do you avoid discounting people who'd have stayed anyway?
We've got answers from the beta. Join us live for your next steps + an AMA.
📆 Tuesday, Nov 10
⏰ 1pm ET / 7pm CET
🔗 rev.cat/retentionlive
Apple's Retention Messaging is now live in App Store Connect ⚡️
→ Show subscribers a message (or an offer) when they try to cancel
We've spent the beta gathering data on what works with subscribers. Nov 10, we're sharing the results.
🔗 Watch live on X or sign up here: rev.cat/retentionlive
Should every retention message come with a discount?
In a Dipsea test, 50% off had a somewhat higher save rate (22.1% vs 18.8%) but less than half the revenue per customer ($1.24 vs $3.16).
Test before defaulting to offers 👉 revenuecat.com/blog/growth/a…
RevenueCat retweeted
OKAY OKAY OKAY, we'll host an 🚨 EMERGENCY LIVE WEBINAR:
Apparently, there's a lot of confusion around Apple's new Retention Messages
They're available to everyone in App Store Connect now, but what is in ASC is not the same thing that's available via the Retention Messaging API
So what's missing?
Should (and can) you still request access to the API?
How do you set up your basic Retention Messages today?
What did we learn from the world's biggest data set on the Retention Messages beta??! (not an exaggeration)
Next Tuesday, we'll host a live webinar with
@plahteenlahti, on of your favourite @RevenueCat developer advocates, and
Luigi, the latest member of RevenueCat's Customer Growth Advisory team (specialized in lifecycle messaging and CRM), who has worked closely with some of our biggest customers on Retention Messaging
Together, they'll:
Explain how to get started with Retention Messages in App Store Connect
Share how and where the API is still useful (and how to request access)
Dig into MOUNTAINS of data from the beta
Share some of the best, most successful Retention Messaging tactics we've encountered, and
Answer all your questions
See you there!
Apple’s Retention Messaging is live in App Store Connect! Want different messages for trial users vs. subscribers, or to A/B test your offer?
That’s where RevenueCat comes in. Here’s the setup 👇
youtube.com/watch?v=Ns9IAULq…
For a full overview of setting this up in RevenueCat, check out our blog post: revenuecat.com/blog/engineer…
🚀 Reach subscribers right before they cancel. Apple's self-serve Retention Messaging is now live for all developers.
Our guide covers setting up your first message, choosing the right offer, and measuring results (+ fresh data).
revenuecat.com/blog/growth/a…
RevenueCat retweeted
Meet the 20 first-place apps from RevenueCat’s Shipaton 2026 [Sponsored] 9to5mac.com/2026/11/04/meet-…
Christmas came (very) early this year!
IT’S LIVE!
You can now configure Retention Messages directly in App Store Connect
No more closed beta, no need to register, no need to build on Apple’s Retention Messaging API, and no need to use @RevenueCat’s Retention Messaging feature
You probably still want to, though:
The thing that’s available to everyone *right now* is an image and text, shown to subscribers as they’re about to cancel, as well as offers per subscription <- This will increase retention. Guaranteed
But if you want to customize what message you show to who, want to set up retention offers (discounts, plan switches, etc) for specific segments of users, and increase retention EVEN FURTHER,
You still need to request access to the API, and our Retention Messaging feature will not only allow you to configure those messages and offers, but also allow you to experiment with the single best retention mechanic Apple has ever provider developers with
So,
1. Go set up your retention messaging in App Store Connect *now*
2. Request access to the API
3. Get to experimenting and improving retention via RevenueCat
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Help us find this couple who got engaged at #Shipaton Demo Day in Times Square! 💍
Did the Shipaton excitement get to them? Were they just passing tourists? Do they want Shippy to officiate their wedding?
We're not sure, but we want to find them to share the pictures and say congrats. Internet, do your thing...
The Black Friday audience you might be overlooking? Free users who’ve had your app for months. 👀
We analyzed nearly 5,000 subscription apps. At apps with promotions, about half the Black Friday growth in new paying customers came from people who installed 3+ months earlier.
Full study: revenuecat.com/blog/growth/h…
A few things worth testing:
🏷️ An intro offer for long-time free users
🏷️ A paywall that shows the premium features they keep running into
🏷️ Separate offers for new users, existing free users, and lapsed subscribers
Why it matters:
In our data, apps with Black Friday promos get 20% more new paying customers per day than in Sept–Oct. Even after the discount, each sale day brings in 12% more revenue over the following six months.
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Tune into our live Office Hours, happening now 🐱
👉 Latest updates on RevenueCat
👉 Answers from the team on common platform questions
👉 Realtime demos
Watch here ⤵️ xitter.twitterapi.xyz/i/broadcasts/2lgkvZRjd…
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