With the @runwayml plugin in Codex and ChatGPT, you can see how a character from your prototype moves, try a different opening shot for a trailer, or turn a product photo into a video ad. Anthony Maggio shares how Runway’s marketing team is using ChatGPT Image to produce more assets each week.

Nov 10, 2026 · 8:52 PM UTC

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@OpenAIDevs @runwayml
Image from embw_l0x (@embw_l0x)
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OpenAI on user expectations after posting this instead of releasing Astra 6.2
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great, one more way to burn through my codex limits 😂
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can it keep the same character across a whole scene, or does it drift after a few shots
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runway inside codex means my agent can watch the character move instead of me exporting a flipbook by hand
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clean workflow integration. text to motion in seconds. marketing velocity goes up. creative bottleneck goes down. ship faster.
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Great! Awesome! Unbelievable! Now, let’s get back to what really matters: Where is GPT-6.2 Astra? All we need is GPT-6.2 Astra.
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consistent characters across shots is what ad teams have been waiting for. that was the thing that made AI video unusable for brands
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Seeing how a prototype character moves before committing to a trailer saves a lot of back and forth. Nice use case.
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Å gjøre et produktfoto om til en videoannonse gjør det lettere å lage mer. Når alle merkevarer får samme verktøy, er det stilen som skiller den ene annonsen fra den andre. Volum uten et uttrykk folk kjenner igjen blir bare mer av det samme.
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@OpenAIDevs @runwayml
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That ChatGPT bit is the one I'd want measured. What are you comparing against?
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Prototyping is getting a lot more interesting
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That's actually insane
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Trying a few opening shots before committing to a whole trailer sounds useful. Can you keep the same character reference across those variations?
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The opening shot test is the one I'd actually use. You find out if the prototype has a feeling before you spend a week on the trailer.
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广告公司以后开会第一句：提示词写好了没？
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Swapping trailer openings in a chat window, editors are sweating
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Sounds awesome, but consistency kills
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@OpenAIDevs @runwayml
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Turning a product photo into a video ad inside Codex is lowkey huge for indie founders.
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Can Codex keep the prototype character's walk cycle consistent when Runway regenerates the clip?
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Whose credits does a generation burn, Runway's or the Codex limit?
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prototype character moves and the trailer writes itself
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whose credits does this burn, my chatgpt plan or a separate runway sub?
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We are getting closer , you are really cooking something Big. Tell us :D
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A prototype character finding their swagger sounds like a very fun afternoon 🩷
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求求你了，6.1已经鸽我们一次了，6.2在本周就不要鸽了
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No GPT 6.2
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Feels like every tool is a plugin now. When does the actual work happen
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Play as characters. Fun.
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用产品图试做视频广告，出初稿应该能快不少
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AI is making creative production faster and more accessible.
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every side project about to have a trailer and zero users
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Need weekly limit reset
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Very nice thanks for the amazing features that keep coming into codex and ChatGPT.
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