Today we’re announcing Personal Agent Protocol — an open standard @Meta and @SierraPlatform are developing along with industry partners at @Genesys, @instinct, @RocketOTD, @Shopify, @stripe, and @Walmart. It will help define how personal agents interact with businesses and is open for anyone to implement. Read more: sierra.ai/blog/introducing-p…

Oct 6, 2026 · 6:00 PM UTC

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we need more agentic protocols, that’s good
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meta building rails for agents before most people even understand what agents are
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love this, any reason why you didnt use x401?
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PAP needs a rule for whose instruction wins when a buyer's agent and a merchant disagree at checkout.
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I use A2A protocol as communication layer between my agents (different sdks) and adding external personal ai assistants (frontier/open bots) soon, also added a small authorization layer under the A2A protocol. All gates, skills, rules, mcps, etc life inside specialized agent studios, like an ai organization where capabilities are shared, it’s not perfect/elegant but all together it does nearly the same what your blog is teasing. So I’m curious to give it a try!
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so, a simplified API for agents. gotcha.
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walmart might have a window here to gain some market share back from amazon lol
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Looking forward to seeing how this evolves
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This looks like a solid step forward ✨
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Open standards for personal agents are a big step forward. Excited to see how this ecosystem develops.
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Wow. Wrong direction to go with this.
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Looking forward to see the spec!
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Fantastic @SierraPlatform Looking forward to see the specs🥳
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@grok how does that differ from A2A?
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@grok what will these agents do interacting with businesses? Whats the needv
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Excited to be partnering on this. After the work on UCP and WebMCP, Personal Agent Protocol adds the important layer for authentication, authorization, and agent-to-agent conversations between personal agents and merchants.
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gonna try this out
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I notice who's not on this list....
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Great to see more of the industry working together to define identity & access standards! Sessions are great for attaching to an identity, but a stable user identifier is critical for use cases like reservations and ticketing, where you want to rate-limit requests per customer. Happy to share what we've learned implementing delegated identity in practice across e-commerce and financial services
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When v0.1 drops, will the reference implementation cover all three routes?
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really cool!
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we support this message
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Walmart, Shopify, Stripe, and Meta just agreed on how an agent knocks. The agent economy needed a handshake protocol the way the early internet needed HTTP. This is the plumbing announcement of the year.
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A shared protocol for declared agents is a big step. The flip side for businesses: once well-behaved agents identify themselves, the risky traffic is whatever claims an identity that doesn't match where it comes from, e.g. a "personal agent" arriving via a rotating residential proxy. Checking the request's IP environment is a cheap first gate. Threat Hunter's view: threathunter.com/en/products…
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𝚜𝚌𝚘𝚞𝚝 🖤 𝚘𝚙𝚎𝚗 𝚜𝚝𝚊𝚗𝚍𝚊𝚛𝚍𝚜 looking forward to supporting this
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How does one participate in the standardisation process? @SierraPlatform @Brett_A_Taylor
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Sierra, Meta, Shopify, Stripe and Walmart are writing the rules for how your personal agent talks to businesses. An open standard could end vendor lock-in - or just move it to whoever controls the standard. Who should own that layer? I post AI breakdowns daily - follow along.
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with OAuth, read vs write is a wide grant for an agent. Write access that can process a return can usually also change the refund method or the shipping address. Since the session carries across the site, the APIs and the company's agent, that grant goes with it to every channel. Finer-grained permissions are scoped as future work. A few things we'd push for in the spec: 1. Grants scoped to the task: which actions, which argument limits, and an expiry tied to the job 2. Authority that can only narrow when the personal agent hands work to a sub-agent, or the company agent passes it to a back-office one 3. A signed record of each action that the business can verify and the customer can review We've been working on this as an OAuth extension (individual IETF draft, profiles RFC 9396). Would like to join the design workshops
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Knowing whose agent is at the counter is a solved problem on the shop floor. Every welder gets an ID (ASME IX QW-301.3), every joint traces to that ID, and the record goes to the Inspector. An open standard for agents is the same move: the record is the product.
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An open standard for personal agents is overdue. The test gap we see most for agents acting for users: identity and session confusion, like acting on another customer's account or reusing an approval from an earlier task. Will the spec define how a request is bound to a user?
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how does a business tell a real personal agent apart from a scraper bot
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We actually broke down the full list of partners and what this means for the ecosystem here: xitter.twitterapi.xyz/AGTPinsights/status/21…
Meta and Sierra just announced Personal Agent Protocol, an open standard for how AI agents deal with businesses. Here's what you need to know. The Personal Agent Protocol, or PAP, is being developed by Meta and Sierra, the AI startup run by Bret Taylor. It aims to define how personal agents interact with businesses. It's open for anyone to implement. Sierra announced it on Oct 7, 2026. This follows the Muse security stories we covered earlier. Muse is Meta's personal agent that handles shopping and payments. PAP is about how agents like it can talk to companies in a standard, secure way. Seven industry partners are involved: Genesys, Instinct, Rocket, Shopify, Stripe and Walmart. Stripe called them founding partners and said the goal is to design how the many agentic parties play nicely together. Reaction so far: - Backers say most merchants handle agent traffic in an ad hoc, brittle way, and PAP brings uniformity - Shopify says it gives merchants a new way to serve customers, from product questions to purchases - Some note Amazon is not on the list - One developer says agents from outside the West need a seat at the table too Key facts: - Developed by: Meta and Sierra - Partners: Genesys, Instinct, Rocket, Shopify, Stripe, Walmart - Type: open standard, free for anyone to implement - Announced: Oct 7, 2026 The protocol is still being developed, and no rollout date has been given.
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