B2B YouTube @decimalabs Create with AI @decimavault
New York, NY
Joined May 2023
- Tweets10.4K
- Following977
- Followers5K
- Likes26.3K
Alex | Video Marketing retweeted
My goal with AI is to make it ✨i n v i s i b l e✨
Every decision I make, from prompting to selecting which generation actually works, is in pursuit of this aim.
AI will always have imperfections, but the one thing I refuse to compromise on is whether my characters are giving a believable performance or not.
Because imo, that's the one thing that can make people forget they’re watching AI at all.
Take the attached clip for example:
Watch Karl right after Beethoven says “Well?” He tosses his pen back into the holder and gives a look that says “brother, can you PULEAASE stop talking!”
That's something that I prompted for specifically.
[He tosses his quill down, irritated, and turns his head to the side to look at his brother, a little puzzled at what has got into him, and answers him. He asks line 1 as a real question, dry, mildly exasperated, as if to say, "What's up with you?"]
Those details were enough to yield a performance that, to me, really felt like an older brother pestering his little brother.
And notice how I'm saying "to me."
Because I can't always tell you why I'm choosing one take over another. The reasoning behind my choice could very well come down to something as small as “he didn’t exhale fast enough.”
I'm just letting my intuition be my guide.
I could hand you my exact prompts, character refs and environments, and you’d still end up with a different scene from mine due to a difference in our intuition.
But that's kinda the point, isn't it?
Anyone can copy prompts and JuSt pUSh A bUtTOn until thy kingdom come, but knowing which takes to keep is the actual craft behind all of this.
Alex | Video Marketing retweeted
A tool list is just the ingredients.
The recipe is inside @DecimaVault, the AI-focused community @decimablack, ΔMΞN and I just launched:
Today we posted a recording where I show you how I take a cinematic AI scene from first take to finished segment, all in one real session.
Watch it here:
skool.com/decima-vault-7793/…
matter of time before other platforms integrate this
Clipping is here 🎬
Grab your favorite moment from any video, add your take, and post it without leaving X.
Creators: every clip credits your original video and links back to it, so new viewers can find your work and keep watching.
Clippers: you now have an easy, native way to share moments from your favorite creators directly on X.
The best part? Both the original creator and the clipper can earn from views on the clip through Original Content Rewards.
Everyone wins when great moments travel. Clipping is one more step toward making X the best place to create, grow and earn.
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Steal my YouTube script framework we use at DecimaLabs ↓
• Start with the angle. Decide what the video is actually trying to explain, prove, or change in the viewer’s mind.
• Choose the format. Tutorial, case study, breakdown, story, comparison, reaction. The format decides how the script should flow.
• Write the working title early. The title is the promise. Every section of the script should help deliver it.
• Gather the proof before writing. Pull the examples, screenshots, ads, data, case studies, product pages, and B-roll you may want to use.
• Write the hook around one strong idea. A contrast, question, problem, result, or surprising example. Give people a reason to keep watching.
• Break the body into clear sections. One section = one main idea. Each section should move the argument forward.
• Leave space for the founder to be the expert. As the scriptwriter, you shouldn’t pretend to know everything they know. Add prompts like “[Add your experience here]”, “[Give a client example]”, or “[Explain what you’ve seen in practice].” Give them room to add the insight only they can provide.
• Use examples constantly. Don’t leave important points abstract. Show the product, screenshot, ad, number, comparison, or case study.
• Write editor notes directly into the script. Tell the editor when to show B-roll, graphics, screenshots, split screens, animations, or on-screen text.
• Build transitions between sections. The next point should feel like the natural continuation of the previous one, not a random “point number two.”
• End with the takeaway first, then the CTA. Resolve the idea before asking the viewer to subscribe, watch another video, download something, or book a call.
Alex | Video Marketing retweeted
Build a youtube property.
Do it.
You will be rewarded for decades.
The most durable, hardest and most rewarding form of distribution online.
YouTube is now the most-watched TV distributor in America, and it’s pulling away, per WSJ.
YouTube’s share of all US TV viewing time has climbed to about 14%, up from roughly 9% at the end of 2023, per Nielsen data charted by The Wall Street Journal.
That puts it ahead of every traditional media giant, including Disney, NBCUniversal and Fox, and well ahead of Netflix at about 8%.
Gary Vee puts out 1000 pieces of content every day and is still misunderstood.
dont worry about what people think on the internet
and yeah, he is making $400M / year
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everything he says 👇
is anyone actually struggling to still land clients as an editor?
cause all the people that i've ever reffered have been working with the same clients for years atp
even the people that got into editing THIS year have clients that they've been working with for months on end
the ones that are convinced that there's a shortage of clients are people who don't post their edits anywhere consistently enough and think they're owed a client
or maybe they're just ass at editing
i'd even go as far as to say that there's a shortage of actual GOOD editors, not clients
logically, once a client sees how much time and effort you save them, you're an asset that they CANNOT affford to lose, and clients are always on the hunt for people that don't need much managing and can execute on their own
to me it seems like the only people who are struggling to find work are the ones that have yet to put in the time and effort required to get their name out infront of the people that need their services
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Alex | Video Marketing retweeted
i am going through the applications this weekend. if you ever wanted to work with me this is the time.
you won’t have to worry about chasing your next client, i’m only interested in long term
apply if that’s you
Hiring a short form editor for my own personal brand.
If that's you 👇
decimalabs.com/careers
A lot of business owners expect YouTube to go straight from: post video → get revenue
That’s usually not how it works.
Revenue growth on YouTube is built in layers.
First, you need to publish enough for the channel to have a real base.
Then you need attention.
Then relevance.
Then trust.
Then action.
And only after that do you start seeing revenue come through.
That’s why I think a lot of founders judge their channel too early.
They’re looking for top-of-pyramid results before the bottom of the pyramid is even there.
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for people who are saying cinematic ai is killing art.
she would need a $1-$10M budget to produce a movie like this with multiple actors, sets, cameraman, post production crew, sound designers, insurance, food, etc.
so you are basically saying only people with budget can / should make art. i wholeheartedly reject that
Dang, you’re right! I forgot to look into the actors and set designers and producers and camera crew and costume designers…
I wonder if they’ll accept my appreciation as pay? They’d be working for a noble cause! And I’ll give them a bit of food as a bonus.
You know anyone?
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i am going through the applications this weekend. if you ever wanted to work with me this is the time.
you won’t have to worry about chasing your next client, i’m only interested in long term
apply if that’s you
Hiring a short form editor for my own personal brand.
If that's you 👇
decimalabs.com/careers
86 members 👀
🚀 we created a community last week and already have 39 members @DecimaVault @second_bassoon
we weren't expecting to get members too soon so now we're rushing to finish the modules of 2 courses we've been working on...
nonethless, love to see it
Alex | Video Marketing retweeted
MAMA, LOOK!!!!! 👀
These last 24 hours have been completely overwhelming with all the comments, messages, and emails (some of them containing opportunities I would’ve begged for a few months ago.)
All this from one post.
It’s so funny that I’d been praying for something like this to happen for the last two years (especially earlier this year, when I was down bad and under tremendous stress). But it decides to happen NOW, right after starting the best full-time position I’ve ever had. 🤣🤣
Like, maaaaaan, this would’ve been a lifesaver 5-6 months ago!
God is funny sometimes. It almost feels like my storehouse is overflowing for real!
But I 100% need to log off for like a day to process all of this. 😅 All this dopamine CANNOT be good for my brain, and I have an hour-long edit to finish for my ACTUAL job.
(Also, hello to all the new faces!!!)
Nearly 2 in 3 B2B buyers say social video helps shape their buying decisions (per LinkedIn Institute).
But most business YouTube channels still lean way too heavily on 1 type of content.
Usually:
→ Tutorials
→ Tutorials
→ More tutorials
→ Maybe a case study once in a while
And then they wonder why the channel gets views but doesn’t do much else.
A YouTube channel should be doing 4 different jobs:
→ Reach: bring new people in
→ Relevance: attract the right people
→ Trust: give them a reason to believe you
→ Action: move them closer to working with you
Every video doesn’t need to do all 4.
But your channel should.
So I made a simple Content Gap Map.
Put your existing videos into the 4 boxes.
Whichever one looks empty is probably where your next videos should go.
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🚀 we created a community last week and already have 39 members @DecimaVault @second_bassoon
we weren't expecting to get members too soon so now we're rushing to finish the modules of 2 courses we've been working on...
nonethless, love to see it
Alex | Video Marketing retweeted
Hiring a short form editor for my own personal brand.
If that's you 👇
decimalabs.com/careers