B2B YouTube @decimalabs Create with AI @decimavault
New York, NY
Joined May 2023
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Alex | Video Marketing retweeted
My goal with AI is to make it ✨i n v i s i b l e✨
Every decision I make, from prompting to selecting which generation actually works, is in pursuit of this aim.
AI will always have imperfections, but the one thing I refuse to compromise on is whether my characters are giving a believable performance or not.
Because imo, that's the one thing that can make people forget they’re watching AI at all.
Take the attached clip for example:
Watch Karl right after Beethoven says “Well?” He tosses his pen back into the holder and gives a look that says “brother, can you PULEAASE stop talking!”
That's something that I prompted for specifically.
[He tosses his quill down, irritated, and turns his head to the side to look at his brother, a little puzzled at what has got into him, and answers him. He asks line 1 as a real question, dry, mildly exasperated, as if to say, "What's up with you?"]
Those details were enough to yield a performance that, to me, really felt like an older brother pestering his little brother.
And notice how I'm saying "to me."
Because I can't always tell you why I'm choosing one take over another. The reasoning behind my choice could very well come down to something as small as “he didn’t exhale fast enough.”
I'm just letting my intuition be my guide.
I could hand you my exact prompts, character refs and environments, and you’d still end up with a different scene from mine due to a difference in our intuition.
But that's kinda the point, isn't it?
Anyone can copy prompts and JuSt pUSh A bUtTOn until thy kingdom come, but knowing which takes to keep is the actual craft behind all of this.
Alex | Video Marketing retweeted
A tool list is just the ingredients.
The recipe is inside @DecimaVault, the AI-focused community @decimablack, ΔMΞN and I just launched:
Today we posted a recording where I show you how I take a cinematic AI scene from first take to finished segment, all in one real session.
Watch it here:
skool.com/decima-vault-7793/…
Alex | Video Marketing retweeted
Build a youtube property.
Do it.
You will be rewarded for decades.
The most durable, hardest and most rewarding form of distribution online.
YouTube is now the most-watched TV distributor in America, and it’s pulling away, per WSJ.
YouTube’s share of all US TV viewing time has climbed to about 14%, up from roughly 9% at the end of 2023, per Nielsen data charted by The Wall Street Journal.
That puts it ahead of every traditional media giant, including Disney, NBCUniversal and Fox, and well ahead of Netflix at about 8%.
Alex | Video Marketing retweeted
i am going through the applications this weekend. if you ever wanted to work with me this is the time.
you won’t have to worry about chasing your next client, i’m only interested in long term
apply if that’s you
Hiring a short form editor for my own personal brand.
If that's you 👇
decimalabs.com/careers
Alex | Video Marketing retweeted
MAMA, LOOK!!!!! 👀
These last 24 hours have been completely overwhelming with all the comments, messages, and emails (some of them containing opportunities I would’ve begged for a few months ago.)
All this from one post.
It’s so funny that I’d been praying for something like this to happen for the last two years (especially earlier this year, when I was down bad and under tremendous stress). But it decides to happen NOW, right after starting the best full-time position I’ve ever had. 🤣🤣
Like, maaaaaan, this would’ve been a lifesaver 5-6 months ago!
God is funny sometimes. It almost feels like my storehouse is overflowing for real!
But I 100% need to log off for like a day to process all of this. 😅 All this dopamine CANNOT be good for my brain, and I have an hour-long edit to finish for my ACTUAL job.
(Also, hello to all the new faces!!!)
Alex | Video Marketing retweeted
Hiring a short form editor for my own personal brand.
If that's you 👇
decimalabs.com/careers
Alex | Video Marketing retweeted
These 5 tips are just the preview.
The full breakdown is already up inside @DecimaVault, the AI focused community @decimablack, ΔMΞN, and I just launched.
And tomorrow I'm dropping the full hour-long lesson:
how I get the best performances out of my AI characters, with my iterative process shown in real time.
Plus every step of this Beethoven film, documented as I go.
Get in before it drops:
skool.com/decima-vault-7793/…
Alex | Video Marketing retweeted
If your AI characters sound fake, the fix is almost always in how you write and DIRECT the dialogue in your prompt.
I recently started on the dialogue-heavy scenes for my AI feature film about Beethoven, and too many of the lines kept coming out wrong.
They’d sound too theatrical, too monotone, or too much like a practice read-through between actors.
(all this despite the fact that Seedance 2.5 is fantastic when it comes to realism.)
So through a whole lot of trial and error, I've found that these 5 things made the biggest impact on the quality of the dialogue delivery in my generations:
1. Paying close attention to the written punctuation used.
2. Breaking long lines into shorter ones, with intentional pauses.
3. Using bodily actions as punctuation (this one gave the biggest improvement BY FAR! In the attached clip, note the sniffles in between Beethoven's lines. That alone made the delivery feel much more natural.)
4. Using "anchor gestures" (he lifts his finger as if to say "one sec")
5. Just split your generations in two (stupid simple, but it really makes a difference.)
So if your characters keep sounding like they're reading from a teleprompter, give this a try!
Alex | Video Marketing retweeted
there is gonna be a day where your team members will leave you
i hope the reason they leave us is because they learned so much here that they outgrew us
i got this message from one of our editors early today, makes me proud and i wish all the best to him
that said, we are hiring a scriptwriter, check out our careers page for the details:
decimalabs.com/careers
Alex | Video Marketing retweeted
If AI editing scares you, flip the way you look at it.
It takes the grunt work off your plate so you can focus *solely* on creative direction.
Like, I've never touched Blender in my life...but I was still able to make use of it in this sequence thanks to AI.
I saw it in my mind, I knew what to ask for, and Mr. Claude handled the rest.
I learned a lot of what I know from ΔMΞN, who's teaching AI editing inside @DecimaVault, the community he, @decimablack and I just launched to share everything we discover.
We're just starting to roll things out, so you'd be in from the beginning:
skool.com/decima-vault-7793/…
Alex | Video Marketing retweeted
Our AI editing course will be live soon in our community (link in bio)
Alex | Video Marketing retweeted
My vision of creating a feature length film about my favorite composer is taking shape piece by piece!
It's so surreal to think that what was a pipe dream a decade ago is now manifesting itself in reality.
God bless AI. For real.
#thelastdaysofbeethoven
Alex | Video Marketing retweeted
we are switching to 90% agentic editing. we have unlimited data, workflows and proj files to train our model.
the key is, if you can train humans you’ll be very good at training AI
A few thoughts on agentic video editing I’ve had over the last few days:
1. 99% of ads should be edited agentically now. If your editors are still editing in the timeline, they’re falling behind. I got a message from my senior VE saying that he’s putting out 5x edits/day now at the same quality he was before.
2. The conversation with video editors will be uncomfortable because the timeline is all they’ve ever known. Some will be hesitant and some will be fearful for their job. I think the best way to address this is head on. The tech is inevitable, but having taste is still going to be incredibly valuable to train and give feedback to agents. Those who have this will become more valuable, those who don’t will struggle.
3. Opus 5.5 can natively edit all of your ads without needing any MCPs or plugins. I’ve tried the alternatives and couldn’t find anything that was significantly better than doing everything inside of Claude.
4. Have your senior editor(s) build skills for each style of edit (e.g. mashups, UGC, AI animations…). You can build these by feeding 4-5 inspo edits to Claude and tell it to make a skill out of it. I prefer building lots of mini-skills to one big video editing skill, so that the context stays as relevant as possible.
5. Once you have a base skill (e.g. ugly ads edits), the best way to train it is through feedback loops. Have the skill re-edit the last 25 ads each senior edited then put them in an artifact, and have the senior VE give feedback on each. Keep doing this until the skill is refined and it understands what a good edit is.
6. If you do this, there’s no reason why you shouldn’t be able to make edits that need little/no feedback. Most of ours are approved after v1 or v2, sometimes v3.
7. Only A-player editors should be training the skills.
8. Re adoption in the team, the AI champion builds the v1. Then get out of the way. I’m not the best editor on my team, so my job is to build the harness that lets the best editors train the skills, not build the skills myself.
9. If you want to supercharge this process, have your top editors record their screen as they edit. Turn on Gmeet or loom and get them to narrate the reasoning behind their process. E.g. why they chose this cut, pacing or b-roll clip…this is all context that gets fed into your skills.
10. It takes time to build, train and refine these skills. You have to go through the dip to get out the other side. Budget time in for senior VEs to work on this - otherwise you’ll end up with skills that put out subpar edits and don’t save you much/any time.
11. Operate under the assumption that this is the worst video editing is ever going to be. Opus 5.5 can do most of our editing today…what will Opus 6/Fable 6 be able to do? The editing skills you build are only going to become more valuable as the tech evolves.
I still don’t think people realise how big video editing being unblocked is. Things that I thought were 3-6 months away are now on the table.
Will continue to share more as I learn. CRAZY, crazy times.
Alex | Video Marketing retweeted
ohh boy ai editing is here and it’s over
If you'd rather skip the 11 rounds...
I've teamed up with @decimablack and ΔMΞN (one of the best editors I know), to launch @DecimaVault, a community on becoming an AI-assisted creator.
ΔMΞN's course on agentic editing drops this week. Get in early:
skool.com/decima-vault-7793/…
Alex | Video Marketing retweeted
If you'd rather skip the 11 rounds...
I've teamed up with @decimablack and ΔMΞN (one of the best editors I know), to launch @DecimaVault, a community on becoming an AI-assisted creator.
ΔMΞN's course on agentic editing drops this week. Get in early:
skool.com/decima-vault-7793/…
Alex | Video Marketing retweeted
If you want to get consistent leads by 2027 Q2, i am looking to onboard 1 more client by the end of this year.
If you’re looking for a business expense that will generate more business before the end of the year
click the link below:
decimalabs.com/youtube
Alex | Video Marketing retweeted
Before you blame the algorithm, check these 4 things first:
1. Strategy
Decide exactly what your channel should be known for.
Your videos should repeatedly serve the same type of viewer around the same core problem.
That gives YouTube clearer audience signals and gives viewers a reason to watch more than one video.
2. Packaging
Your title and thumbnail decide whether the video gets a chance.
The job of packaging is to make three things obvious:
→ What the video is about
→ Why it matters
→ Why someone should click now
A strong video with weak packaging usually stays invisible.
3. Production
Production should make your expertise easier to consume.
Prioritize:
→ Clear audio
→ Tight pacing
→ Real examples
→ Useful screen shares
→ Visuals that clarify what you’re saying
The goal is comprehension and retention
4. Distribution
Once the first 3 are solid, focus on publishing consistently.
For most B2B channels, one strong long-form video per week is a good baseline.
Consistency gives YouTube more data, gives you more chances to find winning topics, and builds a library prospects can discover over time.
Alex | Video Marketing retweeted
L take. if you see demand outweighing the supply, you should absolutely double down. it doesn’t matter who made a video about it previously.
media markets are much much bigger than 3-5 videos/channels you see at the top of the search results.
almost all of these videos are 1 of 10s in their respective rankings
do not leave views on the table. if you don’t make that video, others definitely will
Alex | Video Marketing retweeted
AI is making your brand mediocre.
That’s why I’m launching @TheStartersHQ: the human layer behind your business.
We give you direct access to the people who have built category-defining brands so you can:
➔ Learn from their expertise
➔ Consult 1:1 with them
➔ Hire them to execute for you
Because as AI makes execution cheaper...
Human brilliance becomes priceless.