ChatGPT now lets businesses claim their own profile and even run a dedicated agent that answers customer questions using only the info they provide. It is the Google My Business play, except the entire interaction stays inside the chat and the engagement numbers are finally visible.
Use Business Hub to shape what customers see about your business in ChatGPT.
Once verified, you can create a Business Agent, update your business details, and add product feeds with current pricing and availability.
You can also see aggregated insights on mentions, website clicks, and common topics in conversations where your business is cited.
We don’t share people’s conversations or Business Agent chats with businesses.
Eligible businesses located wherever ChatGPT is available can get started by claiming their business in Business Hub.
openai.com/business/business…
Nov 10, 2026 · 11:04 PM UTC
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stale product feeds become a real problem with the agent answering only from what you provide
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So the storefront just moved inside a chat window. Wonder who polices the answers when they're wrong.
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This is a huge shift from traditional business listings. The real opportunity is making sure businesses are not just discoverable by AI, but actually recommended by it. Are businesses ready to optimize for conversations, not just search rankings?
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