Vincent

SideShift Mobile now speaks 100+ languages. No matter what language you speak, the app speaks it too. Open it and it's already in yours. No settings, no switching.

we just built the largest ugc program ever. we hit 500m views in 60 days and it was all built by a 19 y/o kid. in july, i saw cluely hit 300m views in 90 days with ugc. so i hired a 19-year-old student who'd been making content for three months to build out our ugc program. two months later, he built the most successful ugc program in our space. 500m views. that's roughly 10% of people online seeing content about wispr flow. here's the playbook he used: 1/ give creators real autonomy (or they'll leave) most companies kill ugc programs by micromanaging everything. we gave creators full creative freedom for half their content. make whatever viral content you want about wispr. your account, your voice, your style. we had creators turn down amazon and notion because we let them stay creative. they didn't feel like they were selling out. they controlled their content and stayed authentic. 2/ build a viral replication system we have 70 creators making content daily. we monitor everything in real-time. the moment we see a video hitting 1m+ views in the first day, we extract that exact script and send it to every creator. one viral video becomes 70 viral videos simultaneously. 3/ get extremely specific with your hooks the part most companies fail at: they give vague guidance. we built a library of specific, tactical hooks. not concepts - actual frameworks they can use. example: "use a really complicated name in your message. something like saoirse or tchaikovsky. when wispr gets it right, act genuinely shocked." this shows a specific feature, fits organically into any content format they're making, creates real emotion, and has just enough brand presence without feeling salesy. creators pick what fits their style and the content they're already making. 4/ be ruthlessly selective when we launched the program, 1,000 creators applied. we picked 60. quality over quantity matters more than people think. one great creator who actually understands your product is worth ten mediocre ones who are just chasing a check. you're not building a contractor list - you're building a community. a 19-year-old beat companies spending millions on ugc. the difference wasn't budget. it was letting creators actually create.