
Growth Lead @sideshift_app creator questions https://xitter.twitterapi.xyz/t.co/KC0JokIlOK
New York, NY
Joined June 2023
- Tweets1.4K
- Following371
- Followers546
- Likes20.1K
Hey X, I’m Will
In the past 6 months, I have…
→Forgone Med School to build @sideshift_app Full-time
→Led some of the biggest deals in company history
→Moved to NYC
Going to keep posting about my SideShift journey, projects, and hot takes
DM me and Let’s connect
Will Sohn retweeted
there is not a single person in government alive today who has improved my life even a fraction as much as amazon. and most have made it worse.
Will Sohn retweeted
For the last few weeks I’ve had a competitor botting my posts
I won’t name names to give them any free publicity, nor is it classy to punch down
Pretty comical how one resorts to petty tactics thinking it will actually do anything meaningful
The thing about us is that: an object in motion stays in motion
Onwards 🫡🪨
Will Sohn retweeted
No red card for this, premier league is cooked xitter.twitterapi.xyz/EliTotalVilla/status/2…
Will Sohn retweeted
brands asking creators to be authentic then send them a shit ass script nobody would ever say out loud
Will Sohn retweeted
I've seen nearly a trillion views across our UGC platform.
Here is what i'm seeing when it comes to paying your creators for organic ugc + paid ads.
I walk through how to properly incentivize your creators and make sure they are putting their best foot forward
Try us here: sideshift.app/ ☕️
Will Sohn retweeted
This is the best single game mixtape I’ve ever seen dawg what the hell even is this😂😂
Today is 6 months since i started working at SideShift as one of their first hires…
Since i joined, we have:
> Partnered with EVEN MORE of the biggest brands and operators itw
> Tripled the size of our team
> Created some of our most viral startup content on IG/X 😭
So much has changed since my first day, but joining SideShift has been both very professionally and personally fulfilling, i encourage anyone who is high agency and content native to come work with us
Follow me to see where we are in 6 more months :) 😉
Will Sohn retweeted
You know how everyone and their moms are all about Trybe right now?
Same energy will be about side shift in 18 months.
Just the biggest, most well resourced team.
And as everyone adds everyone else’s features, network effects will just win.
Same creators to clip, activate irl, make UGC, label data- fuck it whatever
Side shift is ahead here
here's why i hate sideshift:
- charges you subscription
- charges creators subscription
- charges additional % fee of every brand payment
- charges additional % fee of every creator payout
- charges additional fee for marketplace listing
- charges additional fee for inviting creators
- creators aren't vetted
- creators are unreliable
- charges additional fee for paying therreply from a humanr
- charges additional fee for breathing
- charges additional fee for typing
ok the last 2 are made up
but you get my point..
Will Sohn retweeted
Paid is sick
Organic is just as sick
Can't make a proper PB&J without the Jam.
Replying to @bizdevelo
My counter take is that side shift will end up winning the content wars
Trybe is already seeing feature bleed from every single platform on earth
Pretty soon I’ll log into WhatsApp and it will offer me UGC on a % of spend
Just imagine the next 30 days…
Today offically marks 30 days since I join SideShift as Head of Marketing
So far I have
- rented a goat for $700
- filmed SideShift music video
- made zesty ai videos of the boss @nicholasnlawton
- Grew IG from 20.4k -> 43.5k followers
- 12M views/impressions on IG
- Getting publicity poached by @HeyGen (@liu8in ) hi 😅
End of year priorities
- Kickstart B2C paid ads program
- 100k followers on IG and TT
- Build out cracked Marketing Team
- Buy a SideShift Diamond chain
Gonna be posting a lot more this journey marketing SideShift so follow along :)
1
265
RT @justVvincent: Today’s offically marks 30 days since I join SideShift as Head of Marketing
So far I have
- rented a goat for $700
- fi…

































