Will Sohn (@willsohn) header
Will Sohn (@willsohn) profile picture

Growth Lead @sideshift_app creator questions https://xitter.twitterapi.xyz/t.co/KC0JokIlOK

New York, NY
Joined June 2023
Photo by Will Sohn (@willsohn)Photo by Will Sohn (@willsohn)Photo by Will Sohn (@willsohn)Photo by Will Sohn (@willsohn)Photo by Will Sohn (@willsohn)Photo by Will Sohn (@willsohn)Photo by Will Sohn (@willsohn)Photo by Will Sohn (@willsohn)Photo by Will Sohn (@willsohn)Photo by Will Sohn (@willsohn)
Hey X, I’m Will 
In the past 6 months, I have… →Forgone Med School to build @sideshift_app Full-time →Led some of the biggest deals in company history →Moved to NYC Going to keep posting about my SideShift journey, projects, and hot takes DM me and Let’s connect
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Will Sohn retweeted
All this shit just to marry someone's ex
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He looks like a completely different player now 💔🕊️
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Will Sohn retweeted
there is not a single person in government alive today who has improved my life even a fraction as much as amazon. and most have made it worse.
Companies like Amazon build business models around denying workers their rights and make our streets less safe.   It's time for that to change.   Let's pass the Delivery Protection Act.
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Will Sohn retweeted
Big Guard University
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I will never forget what i witnessed from 2019-2024
I know this still exists biid I believe goat
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For the last few weeks I’ve had a competitor botting my posts I won’t name names to give them any free publicity, nor is it classy to punch down Pretty comical how one resorts to petty tactics thinking it will actually do anything meaningful The thing about us is that: an object in motion stays in motion Onwards 🫡🪨
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How do we tell him 😭🥲
I know this still exists biid I believe goat
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No red card for this, premier league is cooked xitter.twitterapi.xyz/EliTotalVilla/status/2…
Do you think Jayden Bogle deserved a red card for his challenge on Mathys Tel? 🤔 VAR decided to let him OFF the hook entirely. 👀
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brands asking creators to be authentic then send them a shit ass script nobody would ever say out loud
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I've seen nearly a trillion views across our UGC platform. Here is what i'm seeing when it comes to paying your creators for organic ugc + paid ads. I walk through how to properly incentivize your creators and make sure they are putting their best foot forward Try us here: sideshift.app/ ☕️
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Will Sohn retweeted
CAREER NIGHT FOR VICTOR WEMBANYAMA 🚨 🤯 52 PTS (CAREER-HIGH) 🤯 24 REB (CAREER-HIGH) 🤯 8 BLK FIRST PLAYER WITH 50+ PTS, 20+ REB, 5+ BLK SINCE BOB MCADOO IN 1974.
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This is the best single game mixtape I’ve ever seen dawg what the hell even is this😂😂
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Today is 6 months since i started working at SideShift as one of their first hires… Since i joined, we have: > Partnered with EVEN MORE of the biggest brands and operators itw > Tripled the size of our team > Created some of our most viral startup content on IG/X 😭 So much has changed since my first day, but joining SideShift has been both very professionally and personally fulfilling, i encourage anyone who is high agency and content native to come work with us Follow me to see where we are in 6 more months :) 😉
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Football fell off when Italian teams became washed ngl
Me gustó la nueva tendencia
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You know how everyone and their moms are all about Trybe right now? Same energy will be about side shift in 18 months. Just the biggest, most well resourced team. And as everyone adds everyone else’s features, network effects will just win. Same creators to clip, activate irl, make UGC, label data- fuck it whatever Side shift is ahead here
here's why i hate sideshift: - charges you subscription - charges creators subscription - charges additional % fee of every brand payment - charges additional % fee of every creator payout - charges additional fee for marketplace listing - charges additional fee for inviting creators - creators aren't vetted - creators are unreliable - charges additional fee for paying therreply from a humanr - charges additional fee for breathing - charges additional fee for typing ok the last 2 are made up but you get my point..
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Paid is sick Organic is just as sick Can't make a proper PB&J without the Jam.
Replying to @bizdevelo
My counter take is that side shift will end up winning the content wars Trybe is already seeing feature bleed from every single platform on earth Pretty soon I’ll log into WhatsApp and it will offer me UGC on a % of spend
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Just imagine the next 30 days…
Today offically marks 30 days since I join SideShift as Head of Marketing So far I have - rented a goat for $700 - filmed SideShift music video - made zesty ai videos of the boss @nicholasnlawton - Grew IG from 20.4k -> 43.5k followers - 12M views/impressions on IG - Getting publicity poached by @HeyGen (@liu8in ) hi 😅 End of year priorities - Kickstart B2C paid ads program - 100k followers on IG and TT - Build out cracked Marketing Team - Buy a SideShift Diamond chain Gonna be posting a lot more this journey marketing SideShift so follow along :)
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RT @justVvincent: Today’s offically marks 30 days since I join SideShift as Head of Marketing So far I have - rented a goat for $700 - fi…
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Add “follows directions” to this list
I can’t stress this enough, brands will pay so much for creators who are: >high-quality >engaging >painless to work with
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