CMO at Docebo (DCBO) | X @SeismicSoftware @Lessonly ($300M) @OpenViewVenture @ExactTarget ($2.6B) @Salesforce | 3x 📖 | 👎🏻 onions | 🏃🏻♂️to stay sane
Indianapolis, IN
Joined January 2008
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Kyle Lacy retweeted
openai's head of design's website omg iansilber.com/ 😭
Kyle Lacy retweeted
I've been using X for 14 years, and I'm only just discovering that you can take a screenshot of a tweet directly from the Copy Link option. 😂
New Head Trash episode is out, featuring the wonderful Heather Shelstad.
And we started with a phone call... she had just got off a call about a new opportunity and decided on the spot: "Well, this isn't gonna work out."
All gut instinct and no evidence whatsoever.
Not surprisingly her head trash spiraled out of control for 20 straight minutes after the call. So, she grabbed the wonderful Gus, her 107lb golden retriever, and went for a walk.
On the walk she asked herself two questions.
>> So what if it doesn’t work out?
>> And what are the facts?
Maybe a couple of things don’t line up. But there are usually five or six things you actually own and are good at, and those count too.
Heather is an optimist. She’s spent years thinking about imposter syndrome. And self-doubt can still “completely hijack my frame of mind.” That definitely makes me feel a lot less crazy.
How do you know when self-doubt has taken over your thinking?
open.spotify.com/episode/7wE…
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Kyle Lacy retweeted
finally taking my first cybercab ride in austin! 10/10. will my child ever have to learn to drive?!
Well, Colts. Not sure what we were doing there on the trade deadline today... signed: concerned season ticket holder.
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Opinion needed: What do you think of the new lead singer of LinkinPark? Her voice is on point, but what about her stage presence? Eh... not sure. Still love them.
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I'll expand: There are a couple of things most marketing leaders miss when building out pipeline/revenue modeling. Lessons learned:
Numero Uno: Co-own the pipeline/revenue modeling with your sales, rev ops, and finance leaders. You should be involved in the top-down and bottom-up modeling. You should understand the headcount capacity model. You should be involved in conversion rate and win-rate discussions.
Numero Dos: Model for multiple-quarter coverage, not just the current quarter. TOFU pipeline $$ is a leading indicator. Coverage in Q+2 is lagging. You need both.
Numero Tres: Flag underperformance early and often. Your leadership team should never be "surprised" by a drop in a specific channel or a segment miss. EVER.
Numero Quatro: Adjust the model based on performance; don't be held to the historic benchmarks. The market is changing dramatically; your model should change with it (responsibly).
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Sales-led motion? The most important thing you can do as a marketing leader is co-own the pipeline/revenue model with your sales and finance leader. You should NEVER walk into a quarter without fully understanding how much pipeline you need (for multiple-quarter coverage).
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Kyle Lacy retweeted
Norway now has more than 2,000 underwater AI laser robots shooting lice off its salmon
they're made by a company called Stingray, and they already guard more than 50 million salmon and trout 24/7
the reason is sea lice, tiny parasites that latch onto salmon and feed on them
as few as 11 can kill a small fish, and one pen can hold 150,000 salmon
the usual fix is pumping the fish out and blasting them with warm water or water jets to knock the lice off
but the handling is so rough that Norway's fish health report ranks it the top cause of death in full-grown farmed salmon
so instead, Stingray puts a robot inside the pen that hunts lice one at a time, all day:
> two cameras watch every salmon that swims past
> AI checks two frames to make sure it's really a louse
> then a green laser fires from up to 2 meters away
> the salmon's scales reflect the beam, so the fish swims off fine and the louse is dead
we now live in a world where AI lasers do pest control on your dinner lmao
For most… the degradation of your true self starts in childhood. Face your past and reintegrate with who you truly are…
Underrated life advice: Just be unapologetically yourself. When you edit your personality, you start attracting the type of relationships that need constant maintenance. Stop filtering yourself to be liked. The right people will stick. The wrong ones will walk. That's a blessing.
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Kyle Lacy retweeted
Christopher Nolan has officially signed on to direct ‘THE DARK KNIGHT LEGACY,’ a surprise 4th installment in his iconic trilogy.
Joseph Gordon-Levitt is locked to return as John Blake, with Christian Bale reportedly in talks for a crucial supporting role.
Readers added context they thought people might want to know
No credible sources report Christopher Nolan directing a fourth Dark Knight film or any return to the trilogy. This post is from a known parody account that posts fabricated rumors.
en.wikipedia.org/wiki/Christoph…
deadline.com/2026/07/christ…
teapawt.org/HavocCrave
Kyle Lacy retweeted
The lights in the stands turn Notre Dame Stadium into a living constellation—nothing else in college football hits like this on a Saturday night under the lights.
