Flo writes Code

My advice to anyone about to quit their app: Have you rewritten your onboarding at least 5 times, and measured where people drop off? Have you tested your paywall? Different prices, plans, trial vs. no trial, headline, layout? Have you tried a weekly plan, a yearly plan, AND a yearly plan with a free trial? Have you redone your App Store screenshots at least 3 times, and made the first one sell the result instead of showing the UI? Have you rebuilt your keyword field more than once, and tracked where you rank? Have you shipped an update every week for at least 2 months? Have you replied to every review, especially the 1-stars? Have you shown a different offer to people who closed your paywall, the next time they open the app? Have you watched someone use your app in person without helping them? Now marketing: Have you posted at least 100 short-form videos across TikTok, Reels AND Shorts? Have you tested 20+ different hooks, and only kept the ones that held people past 3 seconds? Have you run 3+ faceless accounts at the same time, posting every day? Have you reposted your winning videos with new hooks instead of making new ones from scratch? Have you paid at least 10 creators for UGC, and turned the best ones into ads? Have you run Apple Search Ads on your competitors' names AND your own keywords? Have you given paid ads enough budget and enough weeks to actually learn? Have you DM'd 50 micro-influencers in your niche yourself, not with a template? Have you built ONE feature people screenshot and share without being asked? If the answer to any of these is no, your app didn't fail. You just haven't finished building it yet. KEEP. PUSHING.