sports marketer. building in ai. 📍field growth @spacexai via @cursor_ai prev @caa_sports @jumpman23
New York, NY
Joined December 2025
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this. I’ve thought about this as sportswear companies build on these beautiful isolated campuses across the world
then become out. of. touch.
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the new york times usually only prints nyc marathon finishers under 4:30. this year nike paid to print all of them.
might be nike is making up for bad pr but idc, it’s incredible marketing and really makes slower runners feel seen 🥹💖
Nike's 6-page ad in today's NYT's 24-page special section for the New York City Marathon 26 (that has a list of names of all participants). The first-person narrative makes it both intimate and engaging to read!
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canva made the undo button the punchline.
best product demo this week is a breakup 😭
Canva want to help you erase your ex.
A woman editing former boyfriends out of her photos fronts Canva’s new campaign, ‘What Will You Canva Today?’ product demo wrapped in some questionable relationship decisions.
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best halloween ad this year was one word.
kfc swapped finger lickin' for bone lickin' and let the leftovers do the art 🍗💀
KFC takes its iconic “Finger Lickin' Good” slogan to a spooky new level this Halloween!
With a clever play on words, the brand turns it into “Bone Lickin' Good”, using creatively crafted print executions featuring leftover bones from fried chicken to give its famous proposition a humorous Halloween twist.
Created by Mas Digital
#KFC #KentuckyFriedChicken #Halloween #CreativeAdvertising #PrintAdvertising #Advertising #Marketing #CreativeCampaing #MarketingStrategy #MarketingCampaign #CreativeAds #HappyHalloween
[KFC, Kentucky Fried Chicken, Halloween, Campaign, Bone Lickin' Good, Finger Lickin' Good, Creative Campaign, Halloween Marketing, Advertising Creativity, Marketing Strategy, Marketing Campaign, Creative Ads, Happy Halloween]
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a lil throw back to when i walked thru my @bot set up 💅
youtube.com/watch?v=VSaeKaC2…
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new york marathon weekend is the super bowl for running brands. every one of them is fighting for the same runners at the same time
On kicked it off with a dinner last night. others will have open bar cheer zones for run clubs, little niches, guerrilla marketing everywhere.
the smart ones don't try to be louder, they find a corner and own it 🏃♀️
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burger king turned its cup into an ice bath for dublin marathon finishers 🧊
the product is the recovery. as a runner, i’d join
@BurgerKing puts marathon runners on ice in giant cups!
Created with @BBHDublin for the Dublin Marathon, the campaign turned the brand’s familiar takeaway cups into a fun post-race recovery experience. In partnership with Saunos Dublin, runners and a guest could enjoy a complimentary 45-minute sauna and cold plunge session, while finishers could also claim a free Whopper at participating restaurants. The brand added playful outdoor and digital messages along the route, including “Eyes on the Fries”, giving runners a tasty reason to keep going.
By combining humour, real-world experiences and food rewards, Burger King turned a familiar brand asset into an experience runners could enjoy firsthand.
#marketing #advertising #creativeadvertising #experientialmarketing #brandactivation #oohadvertising #outdooradvertising #brandcampaign #creativecampaign #burgerking
[ burger king, creative advertising, marketing campaign, brand marketing, experiential marketing, brand activation, outdoor advertising, ooh campaign, creative ideas, brand experience, advertising strategy, moment marketing, campaign inspiration, food marketing, marketing trends ]
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firefox brought back the real meme legends for an ad about the internet getting creepy, from the most legendary internet stars
nostalgia at its finest. let's get some shoes 💅
happy 30th space jam 💚
@Jumpman23 celebrated with a planetarium takeover and limited edition swag drop. night at the museum, but make it jordan.
best part: seeing old colleagues and the activation they built 🥹
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hats off to @cacheflowe , one of the best software devs for brand activations.
he led the jordan brand photo opp that turned you into mj's iconic shot from space jam.
the photo opp was an ai tool, and the best part is you'd never know until you saw yourself in it 🏀
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our team hosted two nights of @Harry_Styles this week on top of the Knicks opener at @TheGarden
sports AND entertainment, same building, same goal: get great people into great rooms.
live shows do what a dozen meetings can't🎤✨
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from managing the noise in slack to overcoming me being the bottleneck, I use agents to scale myself efficiently 👯♀️🦾
How do SpaceX teams run sales with the help of Grok Bot? Grab these @bot templates to cut through the noise and automate.
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sent our customers and gtm teammates to the garden for the @nyknicks champs' opening night 🏆
went from launching the partnership in the playoffs to this. LGK!!!
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nike barely markets in its own backyard.
so when they put ja morant on the white stag sign the morning of opening night, portland stopped.
the part most people will miss: that sign isn't ad space. it's city-owned. no media buy, just the most famous sign in pdx saying hi.
nike's own signature guy, on portland's own sign 🌹
The iconic ‘White Stag’ sign in downtown Portland had an addition unveiled overnight – All-Star point guard Ja Morant, the latest addition to the Trail Blazers roster. bit.ly/4jsMkNs
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ramp x tony hawk is crazy work.
the part most people will miss: the campaign site boots up as a 2006 desktop called "ramp xp." the product got the nostalgia treatment too, not just the talent.
b2b doesn't need to be niche. it needs to be felt
if you spent any part of your childhood playing tony hawk’s pro skater or watching viva la bam on mtv, you’ll understand why i can’t stop watching this.
one of my favorite nights ever. the best things we make are the ones people feel.
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fun fact about @UOBusiness: they installed the O my freshman year for @CollegeGameDay and i was fascinated. no wonder i grew up to build brand activations 💚💛
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